How can you use Google Analytics 4 to gain benefits and insights for your business?
To whom: For everyone who are interested in the latest features and possibilities of the Google Analytics 4. Webinar will be held in English.
What: 2022 is shaping up as The Cross Over year for many companies that work with digital measurement. Businesses using Google Analytics as a measurement platform are making the transition from current Google Analytics to Google’s next generation measurement platform, Google Analytics 4 (GA4). It will be a groundbreaking change in analytics measurements.
Google Analytic is an analytics platform, used by companies of all sizes and from different industries around the world. In October 2020, Google released the next generation of measurement technology, called Google Analytics 4 (GA4).
Quru and Google are hosting a joint webinar on the benefits of GA4. What will the webinar cover?
- Recap Google’s next Analytics generation, Google Analytics 4 (GA4) - What it is and what do you need to consider now?
- Learn about the latest features and functionalities every marketer need to know
- Special focus on data driven marketing - how you can utilize GA4 for more efficient data driven marketing actions?
Google Analytics 360 Solutions Lead @Google Netherlands
Weiwei has 11 years of experience working with Search and Display Marketing as well as Web Analytics across multiple regions in Europe and Asia. Focussing on the integration with the Google Marketing Platform, she consults agencies, partners and direct clients on the capabilities, usage and deployment of Google Analytics across Northern Europe.
Born in China, grew up in Germany and now she is currently living in Amsterdam, Netherlands. She might be sometimes challenged by the trilingual environment and might use 4 languages in on sentence.
Senior Web Analyst @Quru
Sanna has over 15 years of experience in analytics and data. She works as a consultant, account responsible and also leads Quru's competence development. The enthusiasm to develop better business and marketing with the help of data and web analytics is driving Sanna forward. User experience and understanding the end customer's needs are also close to her heart.
Director Of Strategic Partnerships @Quru
Henry has more than 10 years of experience in web analytics. He has been working on succession of roles and positions of responsibility in the area of digital marketing such as search engine marketing, display marketing, conversion optimization, social media marketing as well as a number of analytics tools and testing activities.
He has helped dozens of companies digitize their business and make significant changes to their business models. He is also an international speaker visiting various corporate events.