2022 is shaping up as The Cross Over year for many companies that work with digital measurement. Businesses using Google Analytics as a measurement platform are making the transition from current Google Analytics to Google’s next generation measurement platform, Google Analytics 4 (GA4). It will be a groundbreaking change in analytics measurements.
Google Analytic is an analytics platform, used by companies of all sizes and from different industries around the world. In October 2020, Google released the next generation of measurement technology, called Google Analytics 4 (GA4).
Quru and Google are hosting a joint webinar on the benefits of GA4 on February 2022.
What will the webinar cover?
- Recap Google’s next Analytics generation, Google Analytics 4 (GA4)
- Learn about the newest features and functionality in GA4
- We’ll discuss how companies use it to gain benefits and insights for their business
- The session will concentrate especially to data driven marketing objectives
Webinar is postponed from 26.1.2022 to February 2022. A more specific date will be specified in January, stay tuned!
In the meanwhile, you can familiarize yourself with the world of GA4 by watching our previous webinar about the theme, recorded in June 2021. The webinar is in Finnish.