How did you end up at Quru?

I was in a bar with some former and, at the time, current colleagues. One of the former colleagues was working as an account director for SEK. I was a digital planner at the time, basically doing the same thing I am doing now, with the exception that I was doing social media campaign planning as well, and everything that has to do with media and analytics. She thought I should apply to Quru. I knew Quru because I had been at a Google Analytics Certificate training by Quru. So, of course I had been checking out Quru’s blog posts and using all the cool ideas. So, I just sent an open application a few weeks after, got a reply the same day to have a chat, and a month or so later I found myself at Quru.

What is your most recent discovery about your work?

What is cool about my work is that I learn something new almost every day. Bits and pieces here and there. How to tag better, cool perks on data visualization, and small discoveries every day. There is constant learning, which is something that keeps me interested.

What is the most challenging thing about your work?

Finding what the key thing for the client’s business is. I think that is the most difficult part. Sometimes it is very difficult to find out how to make the clients see their own data, how they can find use for it in their business and how to help with that. It is also the key thing in my perspective, to help them improve their business and finding what the thing is that makes the particular client succeed. It is the most challenging thing, but also, it is the most rewarding thing. It is good to see the client realizing they can use it and seeing them actually use the information that was given to them.

What new is happening in your field?

There are a lot of new things constantly coming. The tool I have been using the most frequently at the moment is Google Data Studio and there has been a lot of new improvements happening on that particular tool. If we put the tools aside and think about the overall field and how things are moving forward now, we see that everybody has data and almost everybody is using analytics. They might even build themselves a reporting system depending on the level of the company. So, the basics are there, but now it is viewed from the business side. How to use the data to improve the business? It is not really a new thing, but that mindset is moving forward.

Describe your work using 5 emojis.

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