Fanny Le Béguec
- +358 40 159 5240
Työskentelen Qurulla Senior Web Analystina ja toimin myös tietosuojavastaavana.
Haluan olla toimittamassa relevanttia ja tarkoituksenmukaista dataa, jota voidaan käyttää ajurina kehitettäessä digitaalisia tuotteita ja käyttäjäkokemusta.
Oma henkilökohtainen tavoitteeni ei ole liikenteen seuraaminen vain seuraamisen ilosta, vaan se, että voin tarjota asiakkaani liiketoiminnan työvälineeksi olennaista ja laadukasta metriikkaa.
Työskentelen päivittäin auditoinnin, optimoinnin, analysoinnin ja implementointien parissa. Toimenkuvaani kuuluu myös varmistaa, että asiakkaani web analytiikan toteutus kehittyy olemassa olevien visioiden, mittareiden ja lähestymistavan mukaan.
- Data Science
- GDPR & Data Governance
- Koneoppiminen ja tekoäly (AI)
How did you end up at Quru?
I first met with Quru in 2015 when I moved to Finland. But I only joined them after my maternity leave: at this time in my life, it then made sense to join a team with senior and experienced people.
What is your most recent discovery about your work?
That in order to switch from Adobe Dynamic Tag Manager to Adobe Launch (their new Tag Management System) it only takes three clicks, but you need at least one week to properly get access to all the tools. Even though DTM and Launch are the two Adobe tag management systems (i.e. they are just the new and old versions) that’s how it is with Adobe. If you have a question, you still have to call to California and the guys will answer you when it is 18:00 in Finland 😊
What is the most challenging thing about your work?
Managing priorities to make as much room as possible in my agenda to be more available to support my co-workers.
What new is happening in your field?
The new trends are AI and machine learning. In practice, it is actually mostly advanced programmatic algorithms, which means it is just a way to make it faster or more efficient. We are not yet at the stage where a computer can learn Analytics by itself. For AI, we are still trying to reproduce the most basic intelligence of worms, so we are still far away from the singularity. The key objective is to be more considerate of the value we are bringing. So, if you spend your whole day on Excel, you are missing the whole point. Find a way to do it automatically. Spend 20% of your time collecting data and 80 % analysing it. Mr Pareto was right!
Describe your work using 5 emojis.
How has the industry changed during your career?
When I started, Tag Management System (TMS) was not even a concept so we were tagging everything manually. The main change has been coming from legislations, with GDPR recently and already earlier with different cookies regulations. It’s very interesting to see that part of our work evolving, that piece of responsibility we should take and embrace. European model is really challenging but gives a lot of power to the end-users compared to the Chinese or US models for example. One core thing that evolved but not changed is the importance of conversion optimization, along with profit goals. It can be discussed if this is good or bad, meanwhile this is still a fundamental drive for this industry. Whatever happens, I’m very excited to see how that will evolve again in the next 10+ years!
What is the most relevant thing about your expertise?
I am an expert. It took me a while to get to that point and I’m proud of it. I’m also a very detail-oriented person, with a very high level of commitment and responsibility sense. It’s an asset but also a constraint when it comes to team management.
If you could only choose one application/program for your job, what would it be?
Chrome. You can do whatever you want with Google Chrome especially since they have such a powerful developer console.
What is the best thing about working at Quru?
We are experts in both Adobe and Google solutions. I have worked in a handful of companies, and it is rare to find an agency with people who have more than ten years of experience with both Google and Adobe, as it is at Quru.
What have you been doing lately?
I am working on a big project for a client, which is to get some predictive and automatic clustering audience with machine learning and advanced algorithms based on Google Analytics data. I am also working with Google and Adobe suites for other clients, providing “Analytics tracking” oriented support and advanced analytics setup services.