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Kiril Nikolov​

Project Manager

I support the execution of digital transformation projects from digital marketing campaigns across multiple channels and platforms to website analytics measurement setups. Working in close collaboration with team members and other high-profile stakeholders by establishing clear milestones and KPIs to follow the goals completion of a project.

I've used different project management methodologies such as Lean and Agile, also different project management tools to track, analyse and develop client's digital projects.


  • Business Development
  • Account Management
  • Digital Marketing
  • Search Engine Advertising (SEA)


  • Analytics
  • Inbound Marketing
  • Marketing Automation

Kiril's interview

What is the most challenging thing about your work?

The challenge is to adjust yourself to the requirements of each client you are working with to make sure there is nothing left out. Everything should be transparent, so that the flow of information goes both ways. I personally enjoy challenges; they are good from an external point of view. Pushing you out of your comfort zone and ensure you are always at your best, exciding your own limits.


What is the most relevant thing about your expertise?

What I use the most are my “soft skills”. In communication with different profile stakeholders, making sure all information and goals are agreed, also when it comes to communicate with internal team members.  Communication style is different depending on audience or person I am working with, there are more technical aspects of our work in SEO, website optimization, A/B-testing, or marketing and SEM. I’ve studied behavioral science, and it is interesting to analyze behavioral cues in a business environment. I am able to take a step back and look at the big picture to help everyone understand where we need to go and how we are going to get there.


Describe your work using 5 emojis.




What new is happening in your field?

There are new things happening every day, but one of the things I want to see develop are the different connections between analytics and CRM-tools, and how that data can be utilized to better understanding customer user journey.  In the data driven world we live in, one way or another, data will become a bigger purchase power and users will use that to purchase different services. We already kind of do, but there is much bigger potential in that.

What is the best thing about working at Quru?

The people! We have such a diverse team here. People with years and years of experience in online analytics and digital marketing. The opportunity to work and learn from these people is what makes our team successful. People are the ones who develop the culture and push ourselves forward to where we all want to be.

FAQ: How do you know when to take data analysis to the next level?

Digital transformation is a complex process, which many companies are still working their own path every day. There are a lot of factors, data strategy can be different for different businesses. There is no exact template for how to take your data analysis to the next level. Each organisation has to consider their own needs and resources. At Quru, we help clients understand data and their needs, to structure it in order to create a data strategy plan for further business development down the line.