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Joni Lappalainen

Technical Web Analyst

My work includes planning and implementing measurement for web analytics to create meaningful data for our clients. As the relevant data is gathered, I can analyze and report the data visually. 

I spend most of my work time with Google’s products, such as Analytics, Tag Manager and Data Studio. I am always open to new ideas and challenges provided by our clients.
In everything I do, I want to understand the client’s business needs. This ensures I can provide the most suitable solutions for each client. 
To be useful in business and marketing, data must be relevant and easily accessible. Data is a tool, not a solution.


  • Analytics 
  • Data Visualization 
  • Data Science  
  • Analysis & Research 

Read Joni's interview in Finnish