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Henry Morales

Director Of Strategic Partnerships

My role is to understand and analyze the market, identify and quantify key trends, shape and develop the Quru's partners channel strategy and strategic initiatives, and drives strategy implementation.​ 

I am also responsible for leading client accounts by handling duties related to sales, account management and digital marketing and analytics senior consulting. 

I have 16 years of experience with digital marketing and analytics industry.


  • Public speaker, e.g. cohost of Quru's webinar series From Data With Love
  • Digital marketing 
  • Web analytics
  • Partnerships management

  • Sales 
  • Upskilling 
  • Business development 

Henry's interview

How did you end up at Quru?

I am one of the founders of the company. It was always a goal of mine to start a company and when this opportunity presented itself, I decided to take my shot at it, and it worked out for me.


What is your most recent discovery about your work?

I would not say it is a discovery, but a humble reminder, that communication is a fragile thing. Something may seem to be clear and understood by everybody one moment can literally moments later be completely fragmented and very different from what you perceived was understood by everyone. I think it is a reminder that you constantly need to go back and maintain that line of communication.


What is the most challenging thing about your work?

Maintaining communication is one of them. But it is also difficult to make time for all the things I think are worth learning about and doing. There is a lot of stuff out there and making time for those things and other things going on in your life is challenging.


How has the industry changed during your career?

It is constantly reinventing itself. There is always a new thing coming around the corner. Or it is already there, it just was not at your front door yet. TikTok, for example, is making ways in Finland. It has been around for a few years already, it has just finally reached our shores, gotten noticed and started to be taken seriously. There is always a new emerging platform around the corner that different demographics are taking a hold of. Another new piece to add to this big, mosaic world of data and behavior that we live in. It is exciting, but also quite daunting to make time to try staying on top of things.


Describe your work using 5 emojis.




What is the most relevant thing about your expertise?

Having experience in the areas that I work in, is very handy. But you do not need it all the time. In some areas where you have little to no experience, that can work in your favor because you are not weighted down or boxed in of known obstacles. You have a much more open palette to work with. But having experience in the areas where I work in comes in handy. It is at least a starting point that I can reference from and start thinking critically, and hopefully that helps me pivot in the right direction to go and avoid pitfalls that I have made in the past. I think that’s probably my most relevant expertise.


If you could only choose one application/program for your job, what would it be?

An analytic software monitoring application like Google Analytics or Adobe Analytics. That is how we pay the bills, so that is what I would need to figure out what people are doing, where they are coming from, how they are behaving, how they are doing what I intend my business for them to do.


What is the best thing about working at Quru?

Definitely the diversity of people and businesses I get to collaborate with on a daily basis. So, people at Quru, our clients, and our partners. I am fortunate that I can be in an industrial industry discussion in one moment and then pivot over to the mobile games world, or maybe it is an operator, or maybe it is selling yogurt. All of them bring their own set of challenges and diverse ecosystems that they play in. I think those are always good challenges to have, to see what you learn on a daily basis. How you can use similar tactics, and in most cases you can, but you have to retailor it. The people I get to work with are definitely the life force to keep things interesting, and there are very nice, funny people around Quru especially.