Alexandra Aaltonen

Head of Sales Intelligence
  • +358 50 441 4909
  • alexandra.aaltonen@quru.fi

    Tehtäväni on tarjota myynti- ja asiakastietoja kasvu- ja markkinointitiimille. Näiden myyntitietojen avulla voimme saada laajemman ja syvemmän kuvan asiakkaistamme. Käsittelen myös myyntiä edeltävää prosessia ja liidien generointia. 

Osaaminen

  • Myynti- ja markkinointidatan kiteytys
  • Liidien generointiprosessi
  • Asiakastiedot
  • Pre-sales prosessi
  • Myyntistrategia prosessi

Alexandran haastattelu

How did you end up at Quru?

Through our common history from previous workplace. Many of us have been worked in Satama and Trainers’ House back in the days.

 

What is your most recent discovery about your work?

We have made a strategic sales plan for the next two years during the summer. With this sales plan we want to help our current and new clients to grow and do their business better. During this working process I have learned to know more about small and medium enterprises in Finnish market.

 

What is the most challenging thing about your work?

That is a good question. The most challenging thing is to combine different data sources into one place for better and quality insight.

 

What new is happening in your field?

The market situation is uncertain at the moment globally. How can we help our clients to see further into the future? What kind of insights we can provide to clients for making better strategic business decisions?

 

What have you been doing lately?

We have finalized our strategic sales plan and now we are moving further to put it into practice. And I am working on lead generation process for making it better for us to use.

 

Describe your work using 5 emojis.

💻👂📝📈💶

 

 

How has the industry changed during your career?

I started my career in B2B doing sales and marketing, and I can say that is has been changing much. Nowadays, the internet and digitalization has made buying thing, product or service much easier. And buyer is more conscious about the buying process too. So, the marketer needs to find new way to approach the buyer. When are talking about NB selling, client can get all information from Internet. Client wants to book face to face meeting, if there is something useful and meaningful information from vendor’s sales representative. Otherwise client can send a requirement request to the vendor asking for price. In this kind of competition, the winning percent is lower in affection business, where you can somehow influence; face-to-face meeting with client in the earlier sales process before procurement.

 

What is the most relevant thing about your expertise?

Systematical way of working and persistence. Also understanding what are the relevant data sources for the purpose.  

 
If you could only choose one application/program for your job, what would it be?

There are so many and I can’t make up my mind.

 

What is the best thing about working at Quru?

The people and opportunities to learn, challenge myself. And a good network that SEK has with Grey and also Salomaa companies.